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Our company

We are bouwens&, the Dutch brand of Armonia.

Thanks to our focus on customer satisfaction, distinctive personal service, and the human touch, we have earned our reputation as the specialist in high-end hospitality services in the Netherlands.

Our core values

In every contact with clients, guests, colleagues and partners, we approach people as we ourselves would like to be treated. Our culture is based on three core values that everyone in our organisation always conveys.

  • Personal

    A personal approach makes all the difference, especially in a business environment. Our specialists are trained to recognise the needs of your organisation, guests and employees and then translate them into an extremely hospitable service. This is how we ensure a smile for your guests and your employees.

  • One team

    We believe in working together as one team. That is why we build partnerships with all stakeholders. A professional culture, where trust, honesty and room for ideas and feedback lead to the best service. When we succeed, we can all be proud of it.

  • Ambition

    We would rather be the best hospitality service provider in the Netherlands than the biggest. Of course, business success and quality go hand in hand, but where do you prioritise as an organisation? We want to deliver a top performance time after time and together go for the highest achievable. This ambition ensures that we constantly develop and innovate our services.

Family business with commitment

Our entrepreneurial spirit goes back to 1974, when Patrick Thélot started hotel and reception services in Paris. This business has grown into Armonia Group, a leading international player in hospitality and facility management. The family-owned company has 16,000 employees in eight countries and an annual turnover of 400 million euros.

In 2021, the Belgian-Luxembourg branch of Armonia and Dutch bouwens&, founded in 2003 in Amsterdam by Michael Bouwens, joined forces. Since then, bouwens& has been Armonia's Dutch brand.

Our founders are still closely involved in the company. They protect the family culture of care and consideration, make long-term considerations and ensure that investments are in the best interests of all stakeholders: our people, our clients, our partners, and society.

Meet our heroes

Since day one, we have strived to be the best employer in the hospitality sector. To this end, we invest heavily in the training, development and happiness of our people. They reward us and clients every day with their energy and commitment. Your visitors and employees have a great experience. That's why clients choose long-term cooperation with bouwens&.

Hospitality Academy

We like to challenge our people. That helps them grow. That is why we have developed the Hospitality Academy for training courses, workshops and meetings. This way, they continue to develop and learn new skills. This benefits everyone: our team members, our clients and our company.

Culture of innovation

The world of hospitality is changing at lightning speed. And we change with it. Indeed, we push innovation forward where we can! This is because we constantly stimulate the people around us towards a service of tomorrow that is even better, more fun and above all more hospitable. This makes bouwens& the 'pioneer in hospitality'.